Build reply rules on rating, language, keywords or review length. Choose which publish automatically and which wait for a human, and preview any rule against recent reviews before switching it on.
Mobile teams get more app store reviews than they can read, in languages nobody on the team speaks. Replying is known to lift ratings and retention, but doing it by hand across several apps and stores takes a person's entire morning. The tools that automate it help you publish faster, then nobody verifies what the AI actually said.
AppReply connects the App Store, Google Play, Samsung Galaxy Store, Huawei AppGallery and RuStore into one queue. MAX, the AI reply assistant, drafts answers in 100+ languages from your own help docs and approved replies. Every rule can publish automatically or wait for approval, and any rule can be previewed against recent reviews before it is switched on.
Every tool in this category helps you publish replies faster. None of them check what the AI actually said after it published. When you are replying in forty languages, nobody on the team can read most of the output, so a fast reply can still miss the complaint, invent a refund policy, or answer in the wrong language. AppReply is the first app review platform to close that loop: you write a scorecard, and published replies get graded against it, with failures routed back to your team.
Customer data is never used to train shared AI models. Data is encrypted in transit and at rest, with GDPR-aligned handling. AppReply is built by Rasliak Labs in Oslo, Norway, and handles 100,000+ replies a month for teams behind apps with 1.7B+ combined downloads.
Teams use it for a mobile game studio handling 1,000+ reviews a day during a live event, a support team covering 40 markets with three people who speak English, a product team pulling recurring complaint themes out of review noise, a publisher with a dozen listings across Apple, Google, Samsung, Huawei and RuStore, and any brand where a wrong refund promise in a public reply is a real risk.
Pricing is freemium. Free: $0 forever, 1 app, 100 replies per month, 3 auto-reply rules. Standard: $79 per month billed yearly, 2 apps, 1,500 replies. Pro: $299 per month billed yearly, 10 apps, 5,000 replies, adds custom topics, MAX and Reply Quality. Enterprise: from $999 per month, volume based, managed setup. There is a 10-day Pro trial with no credit card, and a 14-day money-back guarantee on annual plans. Prices exclude VAT.
