Launch guide
Complete launch guide
Turn one launch into a network play. Stack visibility across Sidehunt, Aura++, Earlyhunt, IndieHunt, Uno Directory, and MakerHunt for more traffic, users, and backlinks—then layer SEO and AEO for the long run.
Multi-platform · SEO & AEO · Sidehunt + network
Why Launch on Multiple Platforms?
Single-platform launches are a missed opportunity. Stacking launches across multiple communities compounds your reach and authority.
Reach Different Audiences
Builders, early adopters, founders, marketers, and buyers all hang out in different places. Multi-platform launches let you meet them where they are.
Compound Your SEO & Trust
Quality backlinks from curated platforms stack up over time, improving your search rankings and signaling trust to new users.
More Shots on Goal
Each launch is a chance to be featured, win a competition, or get picked up by press and creators. More launches, more upside.
Your 6‑Step Launch Sequence
Follow this framework to turn a single launch into a repeatable, multi-platform growth engine.
Pre-Launch Preparation
Set the foundation for a successful launch with solid assets, messaging, and tracking.
Optimize for Search & AI
Make your project discoverable in search engines and AI-driven experiences.
Launch on Multiple Platforms
Publish across all six network platforms to compound your visibility and backlinks.
Engage & Promote
Drive traffic to your launches by activating your audience and communities.
Monitor & Iterate
Track performance, learn from the data, and iterate on your messaging and positioning.
Compare the 4 Key Launch Platforms
See where each platform shines so you can align your launch strategy with your goals.
| Platform | Focus | Pricing | Best For |
|---|---|---|---|
Sidehunt Weekly hunt for side projects, indie products, and digital tools | Side projects & indie launches | free: Free (badge required, nofollow links) nofollow: Free (no badge, nofollow links) premium: $19 one-time (dofollow, no badge) | Side projects, SaaS, and digital products |
Aura++ Launch your project and boost your online presence effortlessly | General Projects & Products | free: Free tier premium: Paid features | All types of projects |
Earlyhunt Get discovered while you ship: early launches and momentum for new products | Early products & discovery | free: Free tier premium: Paid options (see site) | Teams shipping fast and wanting early visibility |
IndieHunt Launch your AI project to reach builders, innovators, and early adopters | AI & Indie Products | free: Free (badge required, nofollow links) nofollow: Free (no badge, nofollow links) | AI projects and indie products |
Uno Directory Directory for productivity and creativity tools with evergreen listings. | Directory listing | free: Free listing premium: Featured slots | Productivity and creativity tools |
MakerHunt Weekly spotlight for AI tools, maker projects, and products builders love | AI & maker launches | free: Free tier premium: Premium options (see site) | AI products, maker tools, and technical launches |
Sidehunt
Side projects & indie launches
Weekly hunt for side projects, indie products, and digital tools
Aura++
General Projects & Products
Launch your project and boost your online presence effortlessly
Earlyhunt
Early products & discovery
Get discovered while you ship: early launches and momentum for new products
IndieHunt
AI & Indie Products
Launch your AI project to reach builders, innovators, and early adopters
Uno Directory
Directory listing
Directory for productivity and creativity tools with evergreen listings.
MakerHunt
AI & maker launches
Weekly spotlight for AI tools, maker projects, and products builders love
You're Optimizing for Google. Your Users Are on AI.
More and more people search via AI assistants instead of traditional search engines. If your launch strategy stops at “SEO”, you're missing out on a growing chunk of discovery.
AI search (ChatGPT, Perplexity, etc.) is becoming the default way users ask questions and discover tools.
Classic SEO tactics alone won’t guarantee visibility inside AI answer boxes and chat responses.
Teams who optimize for AEO now will own the “top slots” in AI search for months or years to come.
Launch strategy FAQ
Still have questions? Start with these common answers from other indie founders and agencies.
Ready to launch smarter?
Start on Sidehunt, then add Aura++, Earlyhunt, IndieHunt, Uno Directory, and MakerHunt—and keep optimizing for search and AI discovery.