TapVid helps businesses and content teams turn their existing product assets into publication-ready videos, without starting from a blank page or hiring a production crew for every update.
Instead of asking teams to write scripts from scratch and hunt for stock footage, TapVid ingests the materials a company already has: product images, footage clips, PDFs and other documents, live webpages, and audio recordings. From those inputs it automatically builds a script and a storyboard, mapping the narrative to the assets you supplied. Throughout this process it preserves the details that actually matter for a business video: logos stay correctly placed, product visuals stay accurate, specifications and prices are pulled through without being paraphrased into something wrong, and any legal or compliance copy is kept intact rather than silently dropped or reworded.
A key differentiator is shot-level editing. Most AI video tools force you to regenerate an entire clip whenever a single detail changes, which is expensive and slow when you are managing dozens of SKUs or a fast-moving price list. TapVid instead lets you edit individual shots directly, so a price update, a swapped image, or a corrected claim only touches the shot it belongs to. That makes it realistic to keep a large catalog of videos current over time instead of treating each one as a one-off project.
Use cases include multi-SKU product videos for ecommerce catalogs, feature explainer videos for SaaS and hardware products, launch videos for new releases, presentation-style videos for sales and marketing decks, data visualization videos that turn numbers into a narrated story, and talking-head style enhancements that pair a presenter with supporting visuals. Because the underlying assets are reused rather than recreated, teams can produce a much larger volume of video content without a proportional increase in production time or budget.
TapVid is accessible through a web app for teams that want a visual, hands-on editing experience, a REST API for teams that want to generate videos programmatically as part of a larger content pipeline, and an MCP interface for integrating video generation into AI-agent workflows. This range of access points means TapVid can fit into very different workflows, from a marketing team manually assembling a launch video to an engineering team automating video generation as new products are added to a catalog.
In short, TapVid is built for organizations that need accurate, on-brand, frequently updated video content at scale: retailers with large and changing product catalogs, SaaS companies explaining evolving feature sets, and marketing teams that need to turn documents, webpages, and raw footage into polished video without rebuilding everything from scratch every time something changes.
