Maeve Social is an all-in-one social media project management platform for creators, small businesses, agencies, freelancers, and in-house marketing teams. It brings planning, writing, approvals, publishing, community management, and reporting into one browser-based workspace, so social content can move from an early idea to a published post without relying on several separate apps and a spreadsheet.
Teams can plan content in a visual calendar, a board, or the Content Workbench. The calendar shows the publishing schedule, while the Board helps move drafts through workflow stages. The Workbench supports planning pages and tables for briefs, scripts, research, content pillars, assignees, and scheduled dates. These views use the same underlying posts, so switching the way a team works does not create duplicate content.
The composer is built for publishing to Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Threads, Pinterest, and Google Business Profile. A user can write a post once, choose its destinations, and adjust details that need to be different on each platform. Maeve then schedules and publishes the content. The Media Room keeps images, videos, thumbnails, and other campaign assets in folders, with labels and reuse across posts.
Approval workflows cover both the people working inside a workspace and clients outside it. Internal approvals let a team review content before it is ready. Client review links let invited clients open a batch in their browser, identify themselves with the invited email address, comment, and make approval decisions without creating a Maeve account. Agencies can use the internal and client stages separately or in sequence.
Maeve also includes a unified social inbox for comments and messages, an Instagram grid planner for arranging a feed before publishing, content discovery, analytics, and client reporting. Analytics can be viewed across connected accounts or for an individual account. Reports can be exported as branded PDF or CSV files, and Maeve can calculate useful posting-time information from the connected accounts' results.
For people who want automation, Maeve provides an API, a command-line interface, and a hosted MCP server. These tools can support workflows such as creating drafts, working with media, scheduling posts, and reading analytics while keeping the same Maeve workspace as the source of truth. An AI assistant is also included in the product.
Maeve Social is aimed at teams and individuals who need more than a basic posting queue. It keeps campaign planning, reusable media, approvals, publishing, engagement, and reports beside the actual content. Paid plans start at $25 per month. Basic is $25 monthly, Standard is $99 monthly, and Premium is $199 monthly. A 3-day trial is available.
