Cortex is AI-powered, expert-managed search marketing intelligence: an optimization engine trained on a 1.5M-passage corpus of platform-published best practices, refined by 50,000+ decisions and their attributed outcomes. It runs a continuous retrieve, analyze, decide, act, and measure loop across SEO, GEO, CRO, and PPC, covering Google Ads, Meta, Amazon, Microsoft, TikTok, and the AI channels (ChatGPT, Gemini, Perplexity, Claude), and every recommendation traces back to a documented source.
One Engine, Not Four Agencies
Most brands pay three or four separate agencies to handle paid media, SEO, conversion optimization, and AI search. Cortex collapses all of it into one system: 10+ platforms, 36 monitoring "Sentries," and four disciplines (SEO, GEO, CRO, and PPC) running on a single shared brain.
Always-On Monitoring
The Sentries watch every signal that determines your visibility, from Core Web Vitals and structured data to ad account health and AI crawler access. When something clears the criteria, it becomes an action.
Every Recommendation Is Cited
What sets Cortex apart for a marketing audience is that every recommendation is cited. Before a single word of advice is generated, Cortex retrieves the relevant pages from a corpus of primary-source documentation, including Google's own docs, Meta's, Amazon's, the Search Quality Rater Guidelines, and the llms.txt spec.
Action, Reason, Impact
Each optimization arrives in an Action, Reason, Impact format: the move proposed, the source that justifies it, and the expected result if you ship it. You see the math before the move. No source, no claim.
Built for AI Search
Cortex also covers the channels most tools ignore. Generative Engine Optimization earns your brand visibility inside ChatGPT, Gemini, Perplexity, and Claude, so you stay findable as search behavior shifts from blue links to AI answers.
Change-Proof
When a platform changes its algorithm or an AI engine changes how it cites sources, Cortex absorbs the change rather than leaving you to switch tools or hire a new specialist.
AI-Driven, Expert-Managed
The model is AI-driven but expert-managed. Cortex handles the relentless, around-the-clock work, while human strategists manage its decision-making and sign off on every high-stakes call before it goes live. The result is a marketing footprint that can grow without growing your team or your retainer, with institutional memory that persists through staff turnover.
Backed by Capconvert
Cortex is built and operated by Capconvert, a search marketing agency with a decade of experience and 300+ clients. To date, the system has helped optimize $500M+ in managed marketing spend.
